Home » Net, Blogs and RocknRoll: How Digital Discovery Works and What it Means for Consumers, Creators and Culture by David Jennings
Net, Blogs and RocknRoll: How Digital Discovery Works and What it Means for Consumers, Creators and Culture David Jennings

Net, Blogs and RocknRoll: How Digital Discovery Works and What it Means for Consumers, Creators and Culture

David Jennings

Published September 6th 2007
ISBN : 9781857883985
Paperback
158 pages
Enter the sum

 About the Book 

Discovery is the big challenge in todays world of blogs, social networks and infinite digital shelf space. Consumers are turning the tables on traditional media. They cant be herded toward the Next Big Thing, but theyll happily pay attention ifMoreDiscovery is the big challenge in todays world of blogs, social networks and infinite digital shelf space. Consumers are turning the tables on traditional media. They cant be herded toward the Next Big Thing, but theyll happily pay attention if they hear some buzz about something new and exciting. Essentially, anything goes in this new world of discovery that has taken on a rock n roll ethos that defies tradition and resists definition. Net, Blogs and Rock n Roll: How Digital Discovery Works and What It Means for Consumers, Creators and Culture dissects this new generation of discovery-oriented consumers and is for anyone who is interested in expanding audiences through the channels that cater to our always-connected culture. David Jennings explains how creators can support discoveries by maximizing the way buzz develops among fan communities, social networks and popular blogs. He outlines the three major strands of digital discovery and explains just how the history, culture and technology of media are influenced by personalization and portable electronic devices.