|About the Book|
With astonishing year-on-year sales growth of 250%, newcomer Match of the Day Annual is sweeping aside tired old brands Match and Shoot to become the next market leader. An incredible 250% year-on-year sales growth in 2006. MOTD Annual editor ChrisMoreWith astonishing year-on-year sales growth of 250%, newcomer Match of the Day Annual is sweeping aside tired old brands Match and Shoot to become the next market leader. An incredible 250% year-on-year sales growth in 2006. MOTD Annual editor Chris Hunt was managing editor of Match magazine in its 240,000-selling heyday. The definitive MOTD Hot 100 has been developed exclusively for the Annual by Warner Leach, managers of the UKs biggest fantasy league. Premiership round-up of breath-taking detail with a page devoted to every top club. Where does Rooney stand in the order of World Strikers? Is Cech better than Casillas? Where does Gerrard rate against Vieira? Using its unique form guide, the MOTD Annual answers these crucial questions and many more, running down the top 50 deadliest strikers, the 50 meanest defenders, the 50 classiest midfielders and the top 25 keepers in the world. Also including the most detailed guide around to the Premiership clubs, plus interviews with top players, footballing insights from the MOTD presenters, and a guide to Euro 2008, it offers incredible value and genuinely new and exclusive information for discerning football fans. Everything that you would expect from a sporting brand as mighty as Match of the Day. The MOTD Annual was conceived two years ago by one-man band Terry Pratt, a former publisher of current football annual market-leader Match. With the Match Annual starting to look tired, but still hitting sales of 250,000, Terry spotted an open goal. He drafted in old colleague and former Match managing editor Chris Hunt, and together they created a far superior product and launched it under a much stronger brand. Terry was rewarded with 250% sales growth from year one to two, and third place in the Football Annual bestsellers chart, behind only Match and Shoot. After this excellent launch, and with the same team now packaging the Annual for BBC Books, we are perfectly placed to take it all the way to the top.