Home » The Functional Foods Revolution: Healthy People, Healthy Profits by Michael Heasman
The Functional Foods Revolution: Healthy People, Healthy Profits Michael Heasman

The Functional Foods Revolution: Healthy People, Healthy Profits

Michael Heasman

Published January 1st 2001
ISBN : 9781853836879
Paperback
334 pages
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 About the Book 

Foods that promote human health - functional foods or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospectMoreFoods that promote human health - functional foods or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a healthful company.